Salford Primary Arm Branding

Solution

Initially, Trigger embarked on this branding journey by crafting a range of logo and website design options. These diverse designs played a crucial role in shaping the board’s brand identity. Ensuring that it resonated with its intended audience. After careful consideration of the logo options, a definitive choice was made. This marked the beginning of the transition from concept to reality. The end result was a brand that perfectly encapsulated the educational board’s core mission. The use of an ‘arrow’ cleverly incorporated into the ‘A’ of SPA symbolised a path towards constant improvement. Effectively conveying the board’s commitment to guiding and facilitating progress. Furthermore, to bolster the brand’s impact, Trigger developed a supporting brand toolkit featuring speech bubbles in various vibrant colours. These elements represented not only the values of teamwork but also celebrated diversity and the spirit of sharing inherent to the board’s mission.