Moss Valley Primary Academy Prospectus

Solution

Building upon the trust’s overarching branding theme, Trigger seamlessly integrated Moss Valley’s identity with the trust’s branding initiative. Central to the concept was the incorporation of a tree element, symbolising growth, nurture, and community. Leveraging the trust’s key colours and design elements, the prospectus exuded a cohesive and unified visual identity. The Moss Valley Primary Academy Prospectus underwent meticulous design execution. We strategically interwove design elements from Moss Valley’s logo throughout the prospectus, particularly the tree motif. This created a harmonious visual narrative reflective of the school’s ethos and values.

In addition to showcasing the school’s new branding, we enhanced the prospectus content. It now features updated information and compelling narratives highlighting Moss Valley’s uniqueness. The new content captivates readers to foster a deeper connection with Moss Valley’s proud and vibrant community. Additionally, Trigger captured new photography, integrating it seamlessly into the design. The photoshoot produced a wide range of images that vividly showcase daily life at the school. This includes various aspects of teaching, curriculum, student activities and the school’s facilities, to visually support each aspect of the written content. As a result, the selected images highlight the vibrant and dynamic school environment, demonstrating why Moss Valley is a great place to attend. To further enhance engagement, we added a QR code to direct prospective parents to the school’s website for additional information.

Trigger collaborated closely with Moss Valley Primary Academy and Kings Academy Trust to ensure seamless implementation of the prospectus. From concept development to printing, we paid meticulous attention to every detail to ensure the prospectus accurately represented Moss Valley’s identity and values. Furthermore, we maximised readability and visual impact of the Moss Valley Primary Academy Prospectus with a portrait-oriented layout. The high quality print was enhanced by a matte laminate finish to the outer cover. This was selected to impart a professional quality while enhancing durability. In addition, a handy pocket was also included on the inside back cover of the prospectus. As a result, the prospectus can accommodate any letters and additional information leaflets when required.